Why Engage in Government Relations activity?

Dealing with Government in all its forms is an important function of any organisation. Government is a key stakeholder in the future of just about every organisation in Australia, whether it is a business, public body or voluntary organisation. Government relationships therefore, should be managed pro-actively in the same way as relationships with clients, customers, suppliers and the general public, would be.

Government Relations: Different from Public Relations!

Public relations is very much focused on the wider media whereas Government Relations tends to be focused on Government policy, the legislative process and executive decision making. It is extended to include those who have a secondary influence on policy (key influencers). It is about managing an organisation's profile and reputation with elected representatives and policy makers. Government Relations activity can include a number of elements in a range of combinations, depending on the context, including: mentoring, media relations, lobbying, strategic issues management, campaigning, crisis management and events.

Taking a Strategic Approach

GR Solutions strategically plans and tactically implements Government Relations programs that help our clients steer their issues through shifting policy and regulatory environments, providing them with the strategic positioning they need to succeed.

We incorporate our understanding of Government and political processes into the Government Relations strategies we create for our clients. We constantly engage with the political landscape to track developments occurring within political parties, committees, legislative and consultative processes, the media and other relevant processes and organisations, to deliver timely political analysis and advice to our clients.




Government Relations Solutions Pty Ltd
ACN 125 233 543